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We used the name, Hefe, as the starting point

Hefe is part of the German word for yeast. The word, Hefe-Weizen is shortened to Hefe and is used to refer to yeast in English-speaking countries. Baker’s Yeast is a very important part of the baking industry. It leavens the dough and also contributes to the bread’s flavour, texture and aroma. Baker’s Yeast was a breakthrough invention in the baking industry. 

We converted the name, “Hefe”, to a research-backed triple-edged theme 

The German-sounding name and the bakery business was our starting point for creating the website’s theme. We tried to keep the theme of the website as perfection in baking and baking perfection as an art form rather than just business/ service.

Our market researchers and analysts found that German bakeries are famous all over the world. There are over 3000 varieties of German bread and UNESCO has also officially recognized German bread as an intangible cultural heritage. The country holds the record for having the highest number of different varieties of bread on the globe.  

Therefore, the triple-edged theme we arrived at were Variety, Perfection and bakery as an art form.

The Hefe logo in white with a red circle as the background

According to our research, the colour red and white is associated with foods like candy, toffee, etc. that are loved and are broadly classified as “Goodies”. The colour red and white is universally associated with celebrations (Santa Claus) and sweet candies. We did not want the appeal of the website to be just limited to one country. We enjoyed the website having a universal appeal. The red colour is associated with excitement and it grabs attention. The white colour stands for spaciousness and purity. The baker’s hat is created in white on a prominent red background. This gave the logo the universal appeal and the flavour of being a specialized bakery. 

Logo at the top is followed by “Home”, “About”, “Hefe”, “Products”, and “Blog”

Foodies, Food connoisseurs etc. like to get information about their food. Therefore, we packed the website with plenty of links to great information on bakery products. Each of the information resources was also linked to a payment gateway through which the website visitor/ potential customer could make a purchase. This was done to create a more instructive and subtle call to action. This method also reduces the number of steps/navigations the potential customer/ website visitor needs to take to make a purchase.

Shopping cart icon at the top right-hand corner

The shopping cart was placed with links to the product catalogue, payment gateways etc. to communicate very clearly that the online customer could purchase from the website.

The Hero Image of freshly made bread under a spotlight.

The human eye and the brain are a visual processing team. The eyes send inverted images to the brain and the brain inverts it again to give the correct perception of the image. Another example is that the human eye of a person can see its nose. However, the brain ignores the view as it is not important. According to scientific research, the eyes are the first to see and form a perception of the taste of food. Make sure that we get the best Web Design Cumbria.

The research on this subject of human beings forming perceptions of food seems rather strange. Human beings first see the food and form a perception of its taste. Then they smell the food and further understand whether the food appeals to them or not. It is only after food appeals to the sense of sight and smell that human beings intend to taste the food with their tongue. 

The human eye and brain play a very important role in determining the allure of food. According to studies, humans can see the flavour, aroma etc. of food. We put the freshly baked bread as the hero image. We came up with a special, professionally created image for this shot. A good Web Design Plymouth will certainly benefit you.

We ensured that this should appeal to the eyes of the foodie. We ensured that through this high-quality image, the website visitor/ potential customer can taste the ingredients and the aromas originating from the yeast’s fermentation. The bread is so freshly made that the viewer can get a taste of the delicious metabolites that are a precursor to the flavour. We ensured that the Hero image is a delight to the taste buds. Through this image, the foodie viewer/potential customer can feel the mild browning reactions, formation of melanoidin, and caramels in the bread crust. The baker’s yeast used for the process was also of the highest quality. It is a well-known fact among bread connoisseurs that high-quality baker’s yeast makes a very important contribution to the bread’s nutritional value.

Flour/Icing sugar being showered on the bread and the tagline, “Baker’s delight”

To give the impression of a delicious bread patty just getting ready for the foodie website visitor/ potential customer, we also made the Hero image a shot of a product almost getting finished by the maker to perfection. The bread-based product is projected as a work of art rather than just another food product. The term baker’s delight is used to point to the fact that this product is a piece of art and the baker is the artist. The baker is delighted by the perfection of the finished product. 

The tagline “Selection of bread” + Pic

This time we tried to make the visual imagery more intense and appealing. Apart from the freshly made, perfect piece of bread, we also added a cup of steaming, beautifully flavoured coffee. We tried to appeal to the website visitor/ potential customer’s sense of taste, smell and touch.

The visual stimulation of freshly baked bread and coffee is not where the stimulation ends. People who love coffee usually like it for its rich, coffee bean aroma. We tried to stimulate the memory of the foodie website visitor about his or her experience with great-tasting coffee and bread. Coffee connoisseurs always like the warm feeling of touching a high-quality coffee cup with great-tasting coffee in it. We made it point to stimulate that pleasant memory of touching the warm coffee cup. According to our research, the images of the food on a website should be aimed at stimulating a sense of need for the foods pictured to get a high conversion rate.

The human brain responds to things like food (to satisfaction of hunger), beauty (for high-quality life and potential mate) and danger (for self-preservation and propagation ) in an emergency mode. We also attempted to make the setting as romantic as it could get without putting human characters in the picture. According to our research, the human characters would compete with the food products depicted in the picture. We wanted to create a romantic setting with the food products, fine cutlery etc. as characters in the story. This would enable the food products to get the undivided attention of the website visitor. 

We also used incomplete imagery where the website visitor/ potential customer would unconsciously put himself or herself in this setting. The tagline and selection of bread are made to synergize with the image. The image depicts high quality and the tagline makes it known to the visitor about the variety as well as the high quality of the products available. 

The tagline “Ordering the perfect cake” + pic 

Baking perfection as an art form is the central theme of this website. Therefore we put a perfectly baked cake on a pedestal. We also made sure that the perfectly baked cake was balanced on a relatively small/ narrow pedestal leg to demonstrate the delicate technique that the bakery is capable of.

The cake was made in a pink-and-white colour scheme. The colour pink is the colour of feminity and compassion. The colour white is a symbol of purity and perfection. The cake is also made in a way so that the website visitor/ potential customer can see the fine-tuned technique of the cake makers/ bakers of the bakery. Part of the white icing is made in a way so that it looks like the icing is dripping. 

As aforesaid, people start their feast with their eyes. This “Drip” would remind them of their dripping saliva at the sight of great-tasting food. This is a very subtle but very powerful association. 

The tagline “Handpick and croissant”+ image of two different types of Croissant

The tagline also shows the variety that the bakery is capable of. It is linked to pages that show the entire range of croissants available. Once again, selected photographs of the food items that would make the potential customer/ website visitor salivate. In other words, we selected professional photographs which would be a feast for the eyes of the user. 

Blog” with subheads 

A great food website requires great written as well as photographic content. Foodies take their delicacies seriously. According to our research, connoisseurs of food also purchase and consume food to the bragging rights about the quality of the food. The taste of the food is not their only concern.

Therefore, we put links for writers who could contribute with high-quality content. We also put in a recipe section to further engage the foodie website visitor. 

“More about bakery” with subheads, “Orders”, “Jobs”

It is said that people are the key to a business. This kind of high-profile, specialized bakery needs to employ the best people in business. Therefore, we put a link to a job section. Our researcher and analyst team also found an amazing phenomenon about the Turnaround time (TAT) for orders.

According to a case study in the food business, a great pizza chain stood based on the finding that consumers wanted to have warm pizza within 30 minutes of their order. It is a very renowned global pizza chain. On further investigation, our researchers found that the turnaround time (TAT) for orders is a very critical component of the food business. Therefore, we also put a link through which the customer would be able to place as well as track their orders. 

Darkish blue background with off-white pencil sketches of croissants, grains of wheat, millet etc. 

The shade of blue that we used to create the background of the website has been used by royal tailors to create intricately designed royal outfits. We used off-white pencil sketches of the bakery products, grains of wheat etc. to resemble the intricate designs of royal outfits. We wanted our website visitor/potential customer to feel like an exclusive guest at a royal banquet. The colour has very positive and calming effects on the mind and the body. 

The Payment gateway integration was made through multiple buttons at various places to enable an impulse purchase. The website also has links for sourcing quality employees and quality writing content contributors. The first impression is very important and we took care of that with a great Hero Image which would keep the website visitor engaged. The attention spans of website visitors are getting progressively shorter. However, with research-backed data, we created a website which would give the business a maximum number of conversions. 

The website targets the chemosensory, somatosensory, and visual receptors of the website users through vivid images and descriptions. These sensations add up to perceive foods quality, pleasantness and liking. This enables the conversion of the website user/ potential customer to a loyal customer. We created a research-backed website which would appeal to the inner chemistry of the visitor.   

Conclusion

According to our research, we needed to create a website which would be like an exclusive invitation to a royal feast. The website needed to tap into the powerful role played by the eyes and the brain of human beings in making food choices. We created a UIUX design which would appeal to the sight and then to the nose and tongue of the website visitor/ potential customer. Apart from the artistic allure, we targeted high conversion rates as the Hefe website sells its products and services to customers or end-users online. The website was also with many instances of instructive CTA or Call To Action enabling foodie consumers to buy products online with minimum hassle. 

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The name “Heam.io” 

It is said that words are very powerful. The process of a human being spelling out a word is a very internalized process. Humans first see a group of letters with their eyes as an inverted image. After this, the upturns the image and processes the group of letters as a word. This word is then processed to make a sound. The sound produced by human beings’ vocal cords has a profound influence on the body and mind.

The Heam.io name was chosen to make the website sound similar to the word, team. According to our research, 80 per cent of the humans who are looking for team management software or help regarding their team management, would associate the sound of the “Heam.io” website with the word team.io. 

We used the name “Heam.io” to include it in the name of the perceptual predisposition set of the person looking for help with his or her team management. The perceptual predisposition set of a person is those things or stimuli that the person’s brain will choose to get attracted to and respond to positively. The human brain is a processor of stimuli it gets from the external as well as the internal environment. It strategically focuses on certain things while consciously ignoring others depending on the situation, perception etc. A person looking for baby products after becoming a parent might suddenly find that there was a shop carrying baby products near his or her house. He or she might have been ignoring the shop for decades till the time his or her need to purchase a baby product came up.

An io TLD extension was chosen

Perception is a very important part of marketing. The word IO is the abbreviation of input and output in computing parlance. The use of the extension, “to” gives a feel of the website having something to do with technology. One of the reasons for this perception could be the similarity of the binary digits 0 (zero) AND 1 (ONE) to the “io” extension. According to research, “.io” domains are popular with startup companies. The “.io” domain gives a very contemporary, cool and techie feel to the domain.

Why the “heam.io” dot is in red

In addition to choosing a “.io” extension, we wanted to add a bit more symbolism of tech to the domain. This symbolism comes from the movie industry. The most popular movie about futuristic, retrograde time-travelling robots is the “Terminator” series of movies. The most popular symbol of the movie is the red-eyed robot. This is the reason we used the red dot between “Heam” and “io” on the website.

These are very subtle associations but are extremely powerful. This was done further to heighten the cool, technological feel of the website. All these subtle nuances add to deliver s message to the user which establishes “Heam.io” as a savvy, modern, technology-oriented business which can deliver results. 

The Hero image was used to communicate what “Heam.io” could deliver

As aforesaid, we begin our website creation process with market research. According to our research, using a Hero image is considered to be the best solution for introducing the website user in the minimum amount of time. 

The Hero image is typically large and expresses the business in very clear terms. We used a Hero image which makes the website user aware of the benefits of using the “Heam.io” software. Make sure to get the best Web Design Cornwall.

The woman in the Hero Image is dressed in casual clothes and is seated in a relaxed posture

According to our research, team leaders feel that delivering results is the most important objective of a team. Team leaders are usually result-oriented individuals. We put an image of a woman in a relaxed posture to drive home the point that using the Heam team management software would deliver results and also keep the peace of mind of the team leader. 

Dynamics between human beings in a team is a very complex process. Every team has centripetal forces that pull the team together as well as centrifugal forces that drive the team apart. The human mind keeps changing and so do the dynamics of a team. Team management is the continuous, hands-on process of continuously monitoring, sometimes stepping in and guiding a team. The important part is that the team should work cohesively towards delivering a common result. 

This provides for the fact that a team leader has to be on his or her toes continuously. He or she has to engage in the workings of the team continuously. It is an arduous and exhausting process. This is why this particular image of a woman dressed in casual clothes, seated in a relaxed posture was chosen. The subtle communication to the website user/ potential customer is that the Heam team management software will make the process of managing a team a very relaxing one. 

The laptop on her lap

The laptop on the lap of the woman in a relaxed posture is also an important part of subtle communication. The intended communication is that all the team leader who uses the Heam team management software is a laptop for managing their team effectively. This also points to the fact that the Heam team management software would enable the user to manage his or her team from anywhere in the world.

The Hero Image and the entire website are created with animated images

The entire image was created in animation so that it has universal appeal. From a thinking perspective, animated characters do not suffer from human limitations. Over the years, animated characters have held to their popularity. According to our research, one of the reasons for the timeless popularity of animated characters is that they are perceived as capable of doing what ordinary or even extraordinary human beings cannot. Adults also love animated characters as it helps them to tap into their inner child. Watching the most popular animated characters like Mickey Mouse, Donald Duck, Popeye, Flintstones, Shaggy Rogers of Scooby Doo, etc. lead to a capability of an unrestricted, vivid imagination. 

According to our research, being imaginative is very important to the success of a business. The mental capability of being able to think out of the box, and transcend reality enables a business/ team leader to solve problems. 

A spaceship is being launched in the background 

The spaceship in the background of the woman using the laptop is a symbol of the limitless capability of the human mind. As aforesaid, we created the entire imagery in animation to make a subtle of how the heam.io team management software can enable a person to tap into the limitless capabilities of the human mind. 

According to our research, a spaceship/rocket is something which most humans consider to be a sign of the extreme capabilities of humans. 

doorway frame which also looks like a keyhole/ a gateway to another dimension

The doorway/gateway-like structure which acts as the border of the Hero Image was created to be a symbol of how the heam.io team management software empowers a person. The animated doorway was specially created to show how the heam.io software can deliver results which can take a person to another level/dimension of success in team management.

Detail about the team on the screen….the laptop screen displayed to the website user inside the keyhole-like doorway

The current events happening in the team up to the last minute are projected on the screen. The events which are happening are shown on the screen in the Hero image. This will enable the potential customer to understand the seamless team management enabled by heam.io. This imagery shows that it is very easy to stay updated with the team’s activities by using heam. io-team management software.

2nd panel from top “Discover”, “Features”, “Pricing”, “Get started”

The Hero image is responsible for creating the imagery of satisfaction a team leader would get by using heam. The 2nd panel from the top are all CTA buttons which would try to convert the interested customer. All the buttons are linked to a payment gateway which would lead to the sale.

The “Get started” button 

The website also includes a strategically placed button at the centre which would induce a trial of the product by the potential customer.

The “Watch video” button

According to our market survey, videos which demonstrate the advantages of a product are most likely to get a click from the interested customer. Therefore, we included a video which not only demonstrates the product but also makes the potential consumer how it can benefit his or her team management capabilities immensely. The video also includes insights about how this team management software will give him or her a more relaxed, better quality of life.

Shades of magenta, blue Magenta and blue have been used as the background

The website has been designed primarily with background shades of magenta and blue. Magenta is a combination of reddish purple and pink. It is located in the middle of red and blue in the colour wheel. It is a created, extra-special colour and is not associated with the natural colours in monochromatic visible light. It is used to create colours on computer displays. In the CMYK colour model, Magenta is the complementary/opposite colour of green. According Since green is representative of natural colour, magenta is the representative of created/ manufactured colours. In human beings, Magenta is stimulated in the brain when the human eye sees/reports input from short-wave blue cone cells. The magenta colour has been used to represent the artificial environment that the heam.io team management software is capable of creating. Magenta was a very important colour for the production of cartoon/ animated strips. It is also a colour used extensively in psychedelic paintings. 

The colour blue is considered the colour associated with mental calmness. In clinical studies, aggressive mental patients who have been put in a blue-coloured room have also been reported to have calmed down. Therefore, Magenta is representative of the artificial team environment and the colour blue is representative of the calmness of the environment. 

We used UIUX design and colour schemes to implode the mind of the user. In this cyber age, the attention span of humans is getting progressively shorter. Social media sites have also launched 1-minute videos. Our research on the subject matter of the website, the target audience, potential customers, etc. clearly indicated that we needed to make an impression in a very profound and subtle way. We prioritized the implementation of the findings from our research. For example, the team leader would like to see himself or herself as friendly. So, we used a very pleasing shade of yellow and blue for dressing up the character in the Hero Image. 

Yellow is vibrant and friendly colour. As aforesaid, blue is the colour associated with calmness. Therefore, the communication and the design seem very simple but are very well-planned and strategized. Getting the potential customer’s attention, holding on to it and converting them to customers is the key to the success of the client’s business. 

We also reduced the number of steps the customer has to take by placing multiple calls to action or CTA buttons. We linked the payment gateway to several buttons on the page. This makes the entire process much easier for the user. This leads to higher conversion rates and more revenue. For the user, enhanced team handling can lead to a better company culture in terms of values, goals, attitudes etc. This makes it a win-win proposition for our client as well as the end user. 

Conclusion

We started the website-building process for the heam-team management software, with extensive research on the subject. After the research process was over, our data analysis team streamlined the findings in an easy-to-understand format. Post this, we put together a great team (there we go again) of UIUX designers, analysts, testers, project managers etc. to come up with a great website which would appeal to the users. 

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We used a Hero Image 

In online marketing parlance, a Hero image is that large, striking image which announces the offerings/ intentions of the business to the potential customer in a very loud and clear manner. People are mostly used to hiring cars, vans, SUVs or buses. However, a Minibus is a unique ride. The Hero image of the Pop’s minibus rental business’ website goes directly into instilling into the user’s mind what travelling by minibus looks like to the onlooker.

Tried making Minibus travel a part of the perceptual set of the consumer 

Perception is the unique way an individual sees and interprets the world around him or her. It is influenced by his or her upbringing, experiences, society, religion, faith etc. he or she belongs to. There are many factors which influence a person’s perception. 

It is an automatic and subconscious process. The perceptual set definition is this automatic reaction of an individual to notice relevant things and ignore or dismiss others. The most important part of marketing the Minibus rental to potential customers is to make the Minibus travel a part of their perceptual set when it comes to their choice of a mode of transport. A product needs to be part of the perceptual set of a customer. 

Our research found that a minibus can be the standard choice for a customer when it comes to day trips, picnics etc. but it can also be positioned as a great mode of transport when it comes to airport transfers, seaport transfers etc. The minibus is a very spacious means of transport. Having a vehicle which gives a person a lot of space has its very own feel-good factor which translates to great mental health benefits. 

However, the Hero image of the minibus is used to address the most important part of the perception of the mode of transport. The vehicle of transportation used by a person is unconsciously perceived as an extension of his or her personality. This is the reason why we used an image of a Minibus which looks like a very acceptable, imposing and normal way of transportation. It answers the fundamental question in the potential consumer’s mind about travelling by a rented minibus. The first thing he or she wants to know is how is he or she going to be perceived when travelling by minibus by a third person. The Hero Image is specially designed to influence the perception of rented minibus travel in the potential consumer’s mind. It reassures the potential consumer that he or she is going to look good to the third party when he or she is travelling by minibus. The brain processes the information it receives through sight, sound, smell, taste, touch etc. to enable the human mind to perceive the stimulus. The brain does not take the world at face value. 

A great example of this is that the eyes send an inverted of the world to the brain. The brain turns the image around to help us perceive the image properly. Another example is that human beings can see their nose. However, the brain chooses to ignore this image as it is perceived as unimportant. 

Hero Image features a new, shiny, very well-maintained minibus

The Hero Image Minibus is in the colour of an acceptable formal suit. It was intentionally not colour composed with a Minibus in a jazzy, loud colour. The imagery is used to break the pattern of minibus travel being only for fun. It is said that colours influence thoughts. Thoughts become things. Therefore, by adding the two aforementioned statements, we can conclude that colours have a profound influence on human minds and can translate into action. The colour grey brings out emotions of seriousness, neutrality, and balance in human beings. It has a grim feel to it and is by no means a colour which represents any kind of frill. In one word, it is a no-frill colour. It also represents maturity, responsibility, dependability and formality. The point of this minibus Hero Image is to establish it as within the perceptual predisposition set when human beings think of travel rather than for special occasions.

Hero minibus stands out with great clarity

The Hero metallic grey-coloured minibus is depicted as the king of the road. It stands out in clarity and the other aspects of the image are slightly blurred. As aforesaid, the vehicle a person travels in is perceived by third parties as an extension of his or her personality. Therefore, the personality of the Minibus in the Hero image has been made heroic.

The rest of the image shows the speed with which the minibus is moving

The background of the image includes roads, small hills on the side, and open skies. The background has been optimized to show the fast movement of the king of the road, the Hero of the image- the minibus. It instantly answers the question in the potential consumer’s mind about the speed of minibus travel. It is depicted as a fast mode of transport.

The image of the minibus is also placed in such a way that its highest point is slightly higher than the hill on the side of the road. This is to further reiterate the fact that the Minibus in the image is the king of the road. This “King of the road” personality is something the potential customer will acquire when he or she is travelling by Minibus.  

The background of the Hero image has mountains and greenery 

The background of the Hero image has greenery along with mountains to project an environment of freedom. There is something a Pop’s Minibus can provide that a car, SUV or van cannot provide. A Pop’s Minibus carries passengers with a seating capacity of about 10 people in a very spacious, free environment. The greenery on the side of the road, the small hill, and the open skies at the top are carefully designed to give the website user/ the potential customer a sense of freedom that only Minibus travel can. 

A large bus usually carries many passengers and there isn’t much face to face-to-face interaction between the passengers at the front of the bus and those seated at the end of a large bus. However, a minibus offers excellent space for the passengers as well as the opportunity to travel in a small interactive group. It offers the best of both worlds which other means of transport cannot.

Where you might need us, explains the USP of the service

The utility and the availability of the Minibus rental service are explained through this question and answer. After bringing the Chauffeur driven Minibus rental service into the potential customer’s perceptual predisposition set when it comes to renting chauffeur-driven vehicles, this question, answer and pictorial set answers another valuable question in the potential consumer’s mind. 

This question, answer and the pictorial set was designed to serve multiple purposes. It answers the question about where the potential customer may need the service and also gives a hint about the availability of the service.

Where might you need us? Airports

The picture which accompanies/explains the service of Pop’s minibus at airports features a man with his legs stretched out in a lounge. It is also a hint that Pop’s Minibus service offers a very spacious mode of transport. The spacious mode of transport offered by Pop’s Minibus service is very relevant to airport transportation as people tend to carry a fair amount of luggage for holiday or leisure travel. However, the more important point that this picture/imagery tries to make is that Pop’s minibus service is also relevant to the business traveller. The image is of a man who is professionally dressed in a shirt and trousers and is relaxing at the end of a day’s work.

Where might you need us? Seaports

The seaport image was also specially chosen to appeal to the leisure traveller. The camera for this pic was made to pan out at a seaport and absorb the relaxing vibe. A minibus service is closely associated with fun, leisure travel. So, we did not stress the availability and the need for the service near the Sea ports. 

Where might you need us? Tours

A simple picture of a bus was put in to communicate the need, utility and availability of Pop’s Minibus service for tours. The simplicity of this communication is that a Minibus service’s relevance to tours is very obvious and well-known. This connection does not need much pushing.

Where might you need us? Day trips

What is a day trip? A day trip is a single-day trip in which a person visits a place and returns on the same day. The connection between day trips and booking a chauffeur-driven Minibus was highlighted with an image which gives the impression of style and speed.

USP Where you might need us and the answer, pictures are strategically placed 

The pictures are placed strategically at two points- below the Hero Image and in the top-right-hand corner. It is a very important part of communication with the potential customer. This is the reason why it is strategically placed at two points. The entire set is also designed to serve as a CTA or Call To Action. If the potential customer/website user clicks anywhere, it will lead him to more information on the specific advantages of booking a Pop’s Minibus for a day trip Seaport or Airports or Tour. Clicking on these will further lead to payment gateways etc. where he or she will be able to quickly book a Pop’s Minibus service.

Location information is given in the Right-hand panel from top to bottom

The location information regarding the service is very clearly displayed with the help of a map which is also labelled.

Why choose Pop’s Minibus service?

The advantages of a Pop’s Minibus service are displayed in the panel

• Prices to suit all budgets. The potential customer is reassured that Pop’s Minibus service can be suitable to his budget. 
• The border-only picture of the globe is used to hint that it is a world-class service. 
• All the Minibuses service is prompt and reliable, clean, Air-conditioned and 10 seaters.
• All the drivers are police verified, and Bristol City Council Approved.

Through this specific communications panel, Pop’s Minibus Service’s potential customer/ website user is reassured that all the service touch points and facilities are well taken care of by the service provider. The reliability of the Chauffeur is also displayed in writing. Their credibility is verified by the relevant public authorities including the police.

We are available 365 days per year message at the bottom of the page

The potential customer/ website user is made aware that it is a service that is available throughout the year. It is an assurance regarding the reliability of the service in terms of availability. Humans are a creature of habit. Humans usually do not want to get into a habit they cannot maintain. This is the primary reason for the reassurance regarding the year-round availability.

Call to Action button 

This is a visible Call to action o CTA button which is linked to specific details of the service, payment gateways etc. The potential customer or website visitor or website user can make a payment and book a Pop’s Minibus service. 

Home, Experience, News, About Us, Jobs, Contact and link to social media platforms

Social media presence is very important for a business or service in this cyber age. This is the reason why the links to the major social media sites about Pop’s Minibus service are placed on the first page itself. 

Navy blue was used as the background to the USP Message “Where you might need us?”

The service is focused on Great Britain. The country has a rich Naval History. The colour, Navy blue was worn by the Royal Navy. The colour has been hammered into the system of the British people through the ages. The colour is reliable when it comes to marketing in Great Britain. When Roger Moore was introduced as the new James Bond in 1973, the producers introduced him in a Navy Blue Overcoat. The colour is a no-brainer when it comes to the British market. Britain’s most popular Hero since 1962, James Bond, is the Commander of the Royal Navy in terms of his military rank. 

The website is done on a blue palette

The colour blue is closely also associated with the emotion of intuition and inner peace. The website background, borders etc. are designed with different shades of blue. According to research on mental health, aggressive people have been known to calm down after spending time in a blue room. This gels well with Pop’s Minibus service. The subtle communication is that spending time in a Pop’s Minibus will also result in a happy, calm and comfortable state. 

Conclusion

In this digital age, the average website visitor gives a few seconds to a website to engage him or her. If he or she doesn’t find anything unique, he or she just simply goes to the next website. Therefore, the Pop’s Minibus website is strategically UIUX designed to engage the user. The website is a result of the proper implementation of the findings from intensive market research. A great design team headed by an experienced, result-oriented team leader was assigned to develop the Pop’s Minibus website. The focus was on consumer engagement and subsequent conversion. 

If Pop’s Minibus service can satisfy consumers, the website and the service will create the perfect synergy. This synergy will result in customer loyalty and years of profit. The CTA or Call to action was made instructive to lead the customer to make a booking. The website links were tested by an expert tester. All broken links were repaired/ replaced. We also ensured that the page loads very quickly. This type of initial research, planning and implementation is a sureshot strategy for success.

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We made the maximum information visible on the opening screen

The simplest rule of trading is that you have to buy when the price is low and sell when the price is high. The difference between the two amounts would make you a profit. In trading, timing is everything. A successful trader needs to be on his or her toes. It is also very important that the trader is continuously updated on the happenings in the trading market. The trader has to be present in the market at all times to get relevant, updated market information. He or she would be very restricted in terms of movement if this was the only way possible. Therefore, to be successful as a trader and also have the freedom of a regular human being, he or she has to be equipped with a tool that provides him or her with continually updated market information.

A UIUX-designed trading application solves the above problem. It gives the user the required freedom to go about his or her daily life while staying connected to the trading market at all times i.e. 24×7. A UIUX-designed trading application goes a step ahead in the problem-solving, cost-benefit curve. How? A trading platform uses computer networks and software to enable online trading. The process is complicated and takes some experience and education for the user to fully comprehend the working features of the platform. However, the UIUX-designed trading application makes the interface very easy to use even for novice users. 

Display of Nifty and Sensex at the top left-hand corner

The nifty and Sensex points are the most important snapshot indicators of the condition of the stock trading market. This is the reason our design team put them right under the eyes of the user. The scope for speculation about NIFTY extends also to whether a trader puts his money on Nifty short or Nifty long. The NIFTY 50 index is the most popular financial product in the Indian trading market. It consists of both off-shore and on-shore exchange-traded funds, exchange-traded options, futures, options abroad etc. It represents the Indian market to investment managers in a single portfolio. The NIFTY 50 index is calculated on a free-float methodology. It is calculated as the weighted average of the top 50 companies on the National Stock Exchange. For most speculative players in the stock market, a quick view of the NIFTY is always very important.

The rise and fall of the Sensex is an indicator of the situation that is prevailing in the share market at any moment in time. A quick look at the Sensex points is also very important to the speculative player in the stock market. What is the Sensex? Why is it so important? The Sensex is the BSE SENSEX or the Bombay Stock Exchange Sensitive Index. It is also calculated with a free-float methodology. It is the weighted average of the 30 reputed, well-established companies on the Bombay Stock Exchange that make up the Sensex. 

The Sensex uses the the company’s shares that are made available to the general public for calculation. The Free floating method does not include the shares that are owned by the Directors of the Company. People invest in the Sensex as it has grown by around 25 times in the last 32 years. In the last 43 years, the long-term rate of return of the Sensex has been over 18.5 per cent per annum. It is the first thing a person with an active interest in trading looks at. This is the reason, we put the updated Sensex and the Nifty figures at the top. 

We connected it to the best server 

Timing is one of the most important aspects of the investment game. The trader has to respond to the ups and downs of the market within a split second. 

A good trading platform provides this facility. The Gostox trading application brings the trading market to a device through a network-based software environment which is connected to the stock market on a real-time basis. 

Specific information like futures markets, stocks, currencies etc. are also displayed by the application. They are connected to the specific servers at the back end which give real-time updation. The Gostox trading application can be specifically tailored to the customer’s needs. Through the Gostox trading applications, the traders can maintain adequately funded accounts. Through this account, they buy and sell on a real-time basis. 

The Gostox trading platform and application employs state-of-the-art architecture databases and also has advanced security systems in place. This highly secured, network-based environment enables traders to electronically negotiate with offers based on transaction parameters. 

Below the Sensex and Nifty points, the options whether the trading platform user is an Instrument or is an options trader. Options traders are a very important part of the financial market. These are professionals who work with clients and provide advice for investing in different stock options. They secure contracts which them the right to buy or sell the stock at a fixed price for a certain period. An Options trader can work as an independent professional or may also be employed by a company. Successful Options traders are among the most knowledgeable professionals in the market. Options trading is riskier than stocks and needs committed professionals. This is the reason why the options traders link was placed at a prominent place in the application. The options traders could be retail investors, industrial traders, brokers etc. 

The button with the link for the instrument traders was also placed at a prominent spot. The most popular instrument for day trading is futures. We put a link to futures trading. Futures are the most liquid commodities in the trading market. We made the links seamless to enable users to trade on popular futures like gold, crude oil, Bitcoin, currency etc. The Trading instruments include various types of tradeable assets, contracts, etc. Futures Contracts, Forward Contracts etc. are also part of the instruments. They also offer diversification of portfolios for the investor. The investor can also diversify between index-based trading and trading based on equity. We also put links to tools that are specifically designed to understand the position of various options to enable the options traders to formulate their options strategies.

 We put a search button for the user’s query

As aforesaid, in the trading business, success depends on knowledge and timing. This is the reason we put a search bar for the user’s query on a specific topic/ stock/options etc. 

Major stocks movements are listed on the left from top to bottom

The major stocks which people actively invest in are also displayed prominently. The stocks like SBIN, Rel Capital, Tata Steel etc. are prominently displayed. The UIUX design was made to enable the application to be a convenient hand-held guide to the market. The panel is designed to get constantly updated with the various ups and downs of the shares.

New Information in the top middle

The new information regarding investing example News, Crypto etc. is placed in the top middle. This is to make all the links available on the opening page. We also made sure that the application was optimized in terms of its links to the servers. We tested and eliminated any broken links.

The News link was put in to make sure that the user was reminded to get himself or herself updated regarding the latest news and happenings in the trading scene. The trading game is all about having the right information at the right time and reacting accordingly. This is precisely what the Gostox trading application aims to do. It provides validated, updated information and also gives the user the tool to react to the information on a real-time basis from anywhere in the world. He or she can be present in the trading market at all times without the need for being physically present. 

A proper visually stimulating graph at the centre as a Hero image

A hero image in web applications parlance is a picture which gives the user the correct idea about the website’s business in a snapshot or at a single glance. This is the reason why we put the graph in the middle. The graph shows downward movement in red colour and upward movement in green colour. It gives a properly updated snapshot to the user and that snapshot is plotted against time on the x-axis of the graph. 

All the details of the user are placed in a panel. Example Active positions, pending orders, day’s history, P/L today, P/L Active Positions.

The second last panel at the bottom right of the opening screen of the application gives the user an analysis of his or her transaction about the specific period of his or her choice. This panel will enable the investor/trader to get a realistic assessment of the result of his or her transactions. We put in the opening screen for this “Reality check” option to be a reminder too. This is a neglected but very important part of the trading activity. 

The user’s transaction details are put in a panel below. Example Order date, instrument, order type, quantity, request price, LTP, Bid, Offer, Investment, Target, Stop loss

We put a panel at the end which shows all the user’s transactions including the bank details etc. This will also ensure the security of the user that no fraudulent transaction has been made from his or her account. As aforementioned, we put in the best security software, firewalls etc for eliminating any malicious use by a third party other than the user.

The entire application was designed with soothing shades of colours

The trading game requires the mindset of a player who is playing a professional sport. It usually ends up being an extremely passionate and emotion-ridden roller coaster ride for the investor/ trader. He or she spends a lot of time looking at the application numerous times during a typical day as a trader/investor. We designed the application with soothing shades to protect his or her eyes and also to keep his or her mind calm. The colour green has a soothing influence and is the colour of nature. The red colour had to be used mostly as a reminder or an alarm system indicating losses or negative movements.

The unique UIUX design of the Gostox trading application

The Gostox trading application is designed to be a very comprehensive instrument of electronic brokerage as well as a great commercial trading platform. Gostox is easy to understand and has features with links that make it a very powerful application. 

It has charts, news feeds, trading tools, techniques, self-analysis tools etc. that provide the requisite support and information. It serves traditional trading as well as crypto-oriented trading activities. Users can register and link their bank accounts with the Gostox trading application. The colour scheme and the design are specifically made to appeal to all ages. The colour scheme appeals to young adults as well as hardcore, experienced traders. 

Conclusion 

The Gostox application was designed to deliver the maximum value and profit to the user. Our research showed that if the end-user is convinced that this is his or her best option, things like customer loyalty, profitability etc. would follow. Our focus was to understand the results that we needed to deliver. Once we understood the results that we needed to deliver, we concentrated on the intricacies of the process that would deliver the desired results. Market research findings on the trading industry were an important part of the entire process. 

Creating a trading application with great UI/UX design involves painstaking market research and then collating the mountain of data to arrive at synthesized research findings. The implementation process also involves functionality testing to optimize the processes to make the usage from the front end to the back end very seamless. A great UI/UX design process also provides real-time feedback from the users. This can also be used to put the service as a simple button in the front end and connect it with links to a strong server at the back end. The architecture of the application was made to incorporate more offerings to the customer.

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