• Introduce Punjabi Palace, highlighting its unique position as an authentic North Indian restaurant in the UK.
• Briefly mention the scope of services provided, emphasizing the holistic approach to branding and web design.

Background and Challenge

• Detail the background of Punjabi Palace, including its culinary focus and target audience.
• Discuss the specific challenges faced in terms of branding and online presence.

Our Approach

• Logo Design: Elaborate on the creative process behind the logo design, incorporating cultural elements and modern aesthetics.
• Business Cards and Menu Design: Describe the design process, focusing on how these elements complement the overall brand identity.
• Website Development: Discuss the technical and creative aspects of the website development, emphasizing user experience, aesthetics, and SEO.
• Menu Conceptualization: Detail how the menu was curated to reflect the authenticity of Punjabi cuisine and the restaurant’s unique offerings.

Results and Impact

• Share specific results, such as website traffic, customer engagement, and search engine ranking improvements.
• Highlight customer feedback and the impact of the new branding on business growth.

Conclusion

• Summarize the transformation of Punjabi Palace and the role your services played in this journey.
• Conclude with a call to action for potential clients to contact your business for similar services.

The post Revitalizing Punjabi Palace: A Comprehensive Brand and Web Development Journey appeared first on Launch Your Business.

The way we created the brown bread focus of the website

Freshly baked pure brown bread is considered to be a delight for foodies. On the nutritional front, brown loaves of bread are considered a very healthy option. Brown bread’s high fibre, vitamin and mineral content makes it a very appealing and healthy choice. According to medical research, brown bread keeps a check tab on a person’s blood sugar level, reduces bad cholesterol (LDL or Low-density lipoprotein), and also smoothens bowel movements. Since it is low in calories, sandwiches made of brown bread are considered a very healthy go-to snacking option. Therefore, we used a hero image of the baking process.

A hero image is used for websites to communicate the utility of the website to the visitor in a snapshot.

A hero image which looks like a Polaroid photo

The bakery is old-school and individualized. Therefore, we encased the hero image of the two women in the bakery as a Polaroid shot. A Polaroid photo was an instant photo before the digital age. The Polaroid photo gives a classic, old-school feel to the website. Various bakery products were put on display to ensure that visitors knew that the bakery offers a wide range of products. However, the focus is on brown pieces of bread. 

An overall black background was used

Black is the colour of power. A black background communicates the power of the bakery in a very subtle way. The feel of the bakery is similar to a Mom’s kitchen. A person may eat at high-end places but people rarely forget their own mother’s kitchen and the food it served. You should opt for the best Web design Burnham.

The Hero image was placed on a smaller grey background over the black background

Grey is the colour which represents maturity and trust. We used a shade of grey that is very common and painted the shapes of croissants, pieces of bread, and grains on it to keep off the association of the colour with gloominess. We ensured that the slices of bread, grains, etc. on the grey background look like shapes that have been woven into a grey fabric. The overall feel that the visitor would get from the grey background with shapes is that this business oozes mature, efficient and homely handling of its business affairs.

Brown bakery slices of bread written in cursive style in golden brown colour 

The cursive style of writing was considered a very upmarket and noble practice in the olden days. The renaissance started the printing press and made books and education available to the common man. However, in the pre-renaissance era, books were mostly handwritten and were available to the nobility and the wealthy. The renaissance and the invention of the printing press changed the scenario. 

However, the cursive style of writing is still associated with human beings as something worthy of nobility and the blue-blooded. This is the reason why we used the cursive style of writing for the words, “Bakery brown slices of bread”. The letters are written in Golden colours which further enhances the classic, blue-blooded feel of the website as well as the business. 

“SOMETHING FOR EVERYONE” written in bold in white colour

The colour white represents regal, authority and calmness. We put the words, “SOMETHING FOR EVERYONE” in bold and white to communicate that this exclusive bakery offers a wide range of products. It has a plethora of products which can satisfy the needs of all customers. This reinforces the basic combination that this bakery specializes in high-quality brown slices of bread but also offers a very wide range of products. 

According to research, a very wide range often confuses the customer. Therefore, we are not advertising the entire range but making the customers aware that you do not need to look further than this bakery for your need for high-quality bakery products. 

Photograph of a part of a cake at the top

To further communicate the range of the products that the bakery offers while focusing on brown slices of bread, we used this very subtle imagery. We put the photograph of a delicious cake at the top. 

A CTA Button with the words, “Read More” beside the Hero Image

A CTA button which says, “Read More” was placed below the hero image. The CTA button is very subtle and powerful. It leads the user to the product menu, prices menu etc. of the website. It is also lined with relevant payment gateways to enable the user to make an immediate purchase. This CTA button is positioned to lead the user to purchase in a very instructive and subtle way. The CTA button links also contain links to descriptions of how quality products are made, the ingredients that go into making these exclusive products etc. According to research, foodies also like to read about the exclusiveness of their food. 

Photograph of a basket of white and brown eggs at the bottom right of the page

We put a vivid picture of an assorted egg on the website to satisfy both brown as well as white egg lovers. 

Conclusion 

 We researched, analyzed and then arrived at a design strategy for the website. We found the sweet spot by focusing on the habits and practices of the target audience of the website. The website focused on the needs of the target audience. The intricate details of the website were made as friendly as possible with the extensive UI/UX design. We also used testers to ensure that the website loads at optimal speed. The broken links were repaired. Our experience with this project is that the devil is in the detail. Our detailed research, creation and subsequent testing ensured that this website gives the maximum rate of return to the website owner. 

The post Understanding how we created the Hefe website appeared first on Launch Your Business.

We started with the words, “We create awesome stuff” 

According to a 2016 survey, a website got only 8 seconds to make an impression on the visitor. Every website needs unique solutions for its web promotions. In this project, the keyword that we focused on was user engagement. 

In this digital age, the most important factor about engaging the visitor is about grabbing his attention with great visual imagery which stimulates his brain and connects to his mind. We focused on a strategy which would appeal to the visitor from a creative standpoint. Therefore, the website makes it loud and clear that it is capable of creating awesome stuff.

We placed a CTO button at the top right corner which invites the user to connect. It says, “Let’s connect”.

According to research, the friendliness of the website is. We used the color jazzy shade of electric blue colour. In strict hex colour code, the colour electric blue is a bright, energetic and vivid shade of blue. We did not exactly use the traditional electric blue of the hex colour chart which is similar to cyan, turquoise etc. We used a bright, tangy and intense shade of blue which in everyday use is also known as electric blue. It is the colour associated with rock concert lighting, and electric sparks and is associated with electric energy. Blue is generally considered a very soothing colour but the electric blue version is about energetic excitement. 

However, the basic blue colour is associated with reliability and trust. Studies on aggressive mental patients have shown that they calmed down when they stayed in a blue room. Therefore, the colour communicates a trustworthy friend who also has innovative and electrical energy. According to polls, blue is by far the most popular colour. The most important point is that electric blue grabs the attention of the viewer as it is an eye-catching colour. 

The website background was made in a light shade of grey

The point we wanted to focus on is the connection. We used the colour electric blue in the CTO button, “Let’s Connect”. We selected the electric blue colour as it is an amazingly versatile colour. We put this tangy, electrifying shade of blue on a grey light grey background. We chose the colour grey as it is associated with maturity and trust. We used a slightly whitish, lighter shade of grey to stay away from the colour grey’s association with gloominess. 

We chose the iconic paintings by Raja Ravi Verma to grab the attention of the visitor

Raja Ravi Verma is an 1848-born royal relative of the Court of Travancore in India. One of his iconic paintings fetched a price of over 1.5 million US Dollars at a Sotheby’s auction in New York. His paintings are considered legendary as he was able to picture a nation as it could be rather than what it was at that time. In short, his paintings have a very futuristic view and also project the depths of human relationships. He is also known to reflect the traditional values in his paintings. The legendary journey of his paintings even after his demise from a small village in India to Sotheby’s, New York, is unbelievable but true. He is well-known among art aficionados all over the world. Although he passed away in 1906, his legacy lives on. A collection of his vivid paintings was offered to the website visitor to enhance engagement. Make sure that you get the best Web design Surrey.

We used abstract art and colours to get the attention of the user.

An additional blue background was put over the whitish-grey background for the core image-related communication of the website. Various shapes like a circle, an abstract pine circle with thorn-like protrusions, a conjoined triangle with concave sides, and an abstract heptagram (structure having seven sides) were put to get the attention of the website visitor. An additional shape in the form of two parallelograms was placed touching each other and running parallel to each other was also placed. The circle had a calming blue colour, while the abstract circle with thorn-like structures sticking out encased a Raja Ravi Verma classic painting. The conjoined triangle-like shape with concave sides was placed in the middle and housed a classic Ravi Verma painting featuring a mother and daughter. The abstract Septagon was made in light green with a black dot and a few grass-like structures inside to communicate an abstract representation of nature. The two parallelograms were made in a pleasing shade of violet with black lines. This last shape communicates an abstract representation of energy and electricity. This was made to communicate the sheer range of creative capabilities of Fintechia web designers. 

We used UI/UX webdesign extensively

We used UI/UX design to make the interface friendly, detailed as well as artistically appealing. The importance of great UI/UX design for modern website designs cannot be overstated. It is said that the first impression is the last. A mix of classic images and modern abstract designs was used to cater to the necessary visual stimulation of the viewer/ website visitor. It also served the purpose of grabbing the attention span of the visitor within their limited attention span. The CTO button (Let’s connect) was connected to the e-commerce, digital payment, digital services etc. aspects of the website so that the user could connect and make an immediate purchase of the services. 

Conclusion

The market research on the website designing industry threw up important points about the creation of this website. We also tested the speed of the website as this is an often overlooked aspect. Everything about a website may be right but it can bomb in efficacy due to slow loading speed. Our testers ensured that all broken links were set right and that the website loads at warp speed. We planned and strategised carefully and left nothing to chance. 

The post This is how we designed the Fintechia website appeared first on Launch Your Business.

A red pinkish broad border was used as a frame

According to our research, It is a very normal human tendency to frame the pictures that they cherish. This is the reason we used a frame-like design for the picture of the camping. The colour scheme used is reddish pink. This pink colour is a combination of the colours red, white, and blue. Red is the colour of the pure passionate energy of life. White is the colour that gives an impression of space and innocence. Blue is the colour associated with mental calmness and open skies. 

This shade of reddish, bluish-pink colour invokes an emotion of warm motherly nature. According to our research on colour psychology, this is the colour that invokes an emotion of motherly love and compassion. We used this shade as humans want to be cared for. The liking for motherly love and compassion is ingrained into the human DNA. It is something humans are programmed to like regardless of their age, creed, colour, and sex. In adults, this shade of pink is also very closely associated with the energy of romance. Exposure to this exact shade of pink reduces aggression in human beings and brings out their sensitive side. This colour is also known to appeal to women.

The first line “KS Camping”, is “About me” instead of the usual “About us”

We used the word. “About me” as camping has been described by our respondents as a very intimate experience with nature. It is usually enjoyed as a group activity but the significant part of a camping experience is the unbridled togetherness of the experience with nature at its best. After a camping experience, people realize how much they were missing out by being away from nature. Camping is a very personalized experience despite usually being a group activity. A camping trip enables people to break away from their mundane, scheduled life and find themselves by being one with nature.  

The outcome of a camping trip is unity with nature, stress reduction, and rejuvenation. Therefore, we wanted to also personify the camping website as if it was an entity to who people could turn to find peace and tranquillity. 

We created synergy in the KS camping website design primarily with reddish pink and shades of blue

The entire camping activity is a great symbol of a human being’s unity with mother nature. The concept of synergy is communicated through colours. According to our research, over 50 per cent of decisions taken by human beings related to the product are done through their first impression. Colour is an essential part of that first impression. It is said that colours influence thoughts and thoughts get converted into actions. 

The Hero image of a camping trip

In this internet age, a website has a fraction of a second to create an engaging impression on the visitor. An engaging Hero image is a proven method of explaining the core business or service of the website with a single, large image. 

The Hero image features the moon, tents, open skies, etc. as characters

We used a hero image with a bunch of happy campers under the open skies with their camps in the background. 

The website is built with the word “Happy camper” in mind

The word “Happy camper” is an accepted figure of speech. The term happy camper refers to an individual who is contented and happy with his or her current situation, activity, etc. We made the image in parity to the term, “Happy camper”. 

The synergy between the animated characters in the hero image expressed through colours

The use of animated characters is becoming increasingly popular. The appeal of animation is timeless, ageless, and beyond all boundaries. The best part about animation is that more than 90 per cent of adults in the civilized world associate it with happy, childhood memories. According to our research, happiness is one of the most important emotions experienced by a consumer who is about to make a purchase.

The animated world has no limits. The reason we used animation.

Since the 1930’s animation started gaining popularity as a medium. Animation is different from cartoons. Animation is created by animators who are different from cartoonists. The subject matter of animation can range from humour to serious topics. It is also considered a branch of art where a great deal of attention is paid to the intricate details of the characters, and the setting that they are in. 

The static, animated image of the group of “Happy campers” was created by expert animators. 4 animated characters were created to deliver the imagery of happiness, unity with nature, synergy, etc. 

The pinkish-red colour in the 4 human characters 

One of the two women has pinkish-red hair. The other woman is wearing pinkish-red trousers. Among the two men, one is wearing a pinkish-red t-shirt and the other man is having a pinkish-red object. The object was made to resemble a camper’s blanket/ sleeping bag. All the characters have elements of the same colour, pinkish-red. The flame of the bonfire in the middle of the human characters is also partly made of a pinkish-red colour.

The darkish shade of yellow in the Hero image

The particular shade of yellow was used for 4 characters on the campsite. The moon, one of the male character’s t-shirts, part of the bonfire flame, and one of the male character’s trousers, and his hair is made of this particular shade of yellow. The yellow colour is often associated with the emotion of happiness. We wanted our communication to be very subtle. So, we chose a slightly darker shade of yellow. 

We made it a point to include the elements of nature as characters in the hero image. Therefore, the moon, part of the bonfire flame, part of the clothing of two of the four characters, and the hair of one of the characters were made from this particular shade of yellow. This was also to drive home the communication about the synergy between the human characters and the elements of nature. 

The different shades of blue colour in the Hero image

The clouds, two of the 3 camps on the horizon, and the t-shirts of the female characters are all made from different shades of blue. Once again, this colour scheme is used to indicate synergy between the characters in the Hero image. The subtle yet extreme level of synergy is indicated by the use of the same colour in elements of nature (clouds), standalone inanimate objects (tents), and the apparel of human characters (t-shirts). The t-shirts are used more as the self-expression of the human characters through colours rather than as inanimate objects. This is not unrealistic in the real world but the world of animation gives us the freedom to make or point in a very subtle way. If you get the best Web Design Essex, it will benefit you.

The characters are all looking at the same spot/ thing in the sky

We used very subtle but powerful imagery to communicate the unity of thought between the human characters and their focus on nature. One of the human characters (female) is looking at something in the sky and saying something in a very expressive way. Her very expressive speech is indicated by the way she has used her open arms to express herself. The other characters have also twisted/ turned their heads to varying degrees to look at the point in the sky to which she is pointing. This shows that their unified attention is on the spot in the sky. One of the 4 human characters is speaking and her subject matter (the spot in the sky) has the undivided attention of the other 3 members of the group.

The use of the grey colour 

The colour grey has also been used in several places in the Hero image. The trousers of two (one male and one female) of the 4 human characters, part of trees, the shoes worn by two of the human characters, and the rock-like structures at the bottom of the image are all in grey. The grey colour’s positive psychological response is that it is the colour of maturity, reliability, and tradition. 

A camping trip is usually in the wilderness. First-timers are usually very apprehensive about camping due to the element of danger associated with the wilderness. Therefore, we incorporated a shade of grey to communicate the safety and reliability of the service. Once again, the grey colour was made part of the human, nature, and inanimate objects of the Her image to communicate the synergy between the humans, inanimate objects (rocks), trees, etc. 

A blackish shade of grey was also used in the small plants growing out of the rock-like structures, part of the tress, and shoes, in small amounts on the trousers of one of the characters. We used this tone to create a contrast but limited the use as darker tones of grey have a very solemn psychological effect. We just used it to create relief and contrast. As aforesaid, we put them at separate spots to create the desired synergy effect between the characters.

“Contact us”, “Pricing”, “Gallery”, “Blog”, “Sign in” 

The standard query of the website user was put in the first line of the website. Apart from the informative blog, gallery, etc., we made it a point to include the pricing structure in the opening screen in the first line. 

Aminated clouds act as hyphens to the line, “Book your next camping experience now!”

This line is instructive. It has a CTA button below which is also linked to a payment gateway. We used the animated cloud to subtly communicate that a KS Camping experience is a dream experience. 

The “Explore Now” button in pinkish-red colour in contrast to the blue skies

The website leads to this CTA or calls to action button which is aimed at reducing the number of decisions that a potential customer has to make to make a purchase decision. This CTA button stands out in bold relief on the blue background and is linked to payment gateways. Make sure that you get the best Web Design Lincolnshire.

Romantic imagery was prioritized

The overall website communicates a romantic experience by two couples under the open skies with their camps in the background. The bonus features of camping like open skies, fresh air, friendship, conversations, etc. were communicated in a very planned manner. The relationship-building aspect of camping with friends or family is also communicated through the Hero image. The opportunity to have meaningful conversations while staying unplugged from screens, work, and chores was also demonstrated. 

Conclusion

Each client requires a unique set of solutions for their website. The attention span of humans in this internet age is getting progressively shorter. Popular social media sites are also coming up with one-minute short videos. Websites of businesses and services have a very small split-second window of opportunity to make an impression to keep the visitor engaged. 

We created a research-based website with a hero image to keep the potential customer/ website visitor engaged. We used UI/UX design to keep the potential customer engaged. We used expert testers to ensure that the website loads in a minimal time. This ultimately results in customer engagement and loyalty toward the business. We also got expert animators, designers, testers, and analysts to create as well as test for faults as a continuous process. Creating a great website might have its initial investment in market research, implementation, testing, correcting broken links, etc. but it pays rich dividends in the long run. The final design and the user experience will result in satisfaction as well as higher returns for your time and money.

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A website’s landing page’s key result area is conversion. It is designed to impact a potential customer in such a way that he or she becomes a customer. We created the page to have the most powerful impact on the potential customer in a very subtle way. Make sure that you get the best Web Design Kingston.

We named the website “Cruiten”

We wanted to choose a name for the business which would remind the website user/ potential customer of the generic word, recruitment. The industry for which the website/landing page caters is recruitment.

What is a generic word for an industry? A generic word for the industry is that word which is generally applicable to that industry. It refers to that particular industry, genus, group etc. It is not a very specific but a very generalized term. 

We chose a specifically created word which sounds like the word, recruitment. Cruise and the latter of the pronunciation of recruitment sound similar. According to research, hearing/ reading a word similar to a generic word reminds the person of the original generic word. Additionally, rhyming words/ recalling similar sound words etc. is considered a fun activity. More importantly, emotions are a very important part of marketing. People often make a purchase decision if the purchased product makes them happy. There is every chance that a potential customer would unconsciously associate the word, Cruiten, with recruitment. This entire associative process that would run in the potential customer’s mind will be registered as a fun activity by his brain. 

It is not a Rhyming word but partly similar sounding words. Rhyming words are defined as two or more words that have the same or similar type of end syllable or similar ending sound. 

We had come up with the word recruitment and then removed a t 

According to research, people pay more attention to work or words or sounds that are unfinished. It is true for all human beings. The thoughts of the unfinished word continue to occupy the mind of an individual even after he or she has moved on to do other tasks. These unfinished associations keep popping into the person’s mind and may even interrupt his or her other jobs. In the study of psychology, this phenomenon is known as the Zeigarnik effect. The unfinished project tends to continually occupy and influence the human mind. It is so powerful that it persists even if someone tries to block off the thought of the unfinished project to concentrate on other jobs/projects. It is a fantastic marketing tool for positioning a name in the mind of the potential customer. 

This is the very effect that television serials have used to keep their target audience engaged for decades. The story/ drama does not end when a particular episode ends. They try to end a particular episode when the drama is at its height. The phenomenon was first discovered by Bluma Zeigarnik who noticed that waiters had fantastic memories of unpaid orders compared to orders by customers who had already paid. Later studies showed that a person’s internal motivation, value premise etc. plays a major role in the extent of memory he or she has for the unfinished project. 

Human beings judge all stimuli from the environment based on their perception. Once a human being perceives a set of information, it gets stored in their sensory memory for a few moments. If the person pays attention to it and considers it important, it gets stored in short-term memory. If the human being/person does not pay attention to it or does not consider it important, the information gets deleted from the sensory memory itself. 

This is where a phenomenon called perceptual predisposition becomes very important. The things that are important to a person are usually a part of his perceptual predisposition set. He or she will pay attention to things that are part of his or her perceptual predisposition set and will ignore things that are not. This word, Cruiten, was chosen due to a combination of the Zeigarnik effect and Perceptual predisposition set.

Human beings forgetting something is equivalent to the deletion of something from a computer’s hard disk. The information retrieval process is very complicated and requires expert help. According to the Zeigarnik effect, incomplete tasks lead to cognitive tension in human beings. If the task is part of his or her perceptual predisposition set, he or she has a high probability of remembering it. 

Therefore, a person who has recruitment on his mind is very likely to remember similar-sounding words (recruitment) if he or she has a recruitment task. We removed a t from the word, Cruitant and came up with the word, Cruiten. This word is incomplete and according to the Zeigarnik effect, will register as an incomplete but relevant task in the person’s predisposition set who has recruitment on his mind. A good Web Design Cornwall will be beneficial.

The “Cruiten” logo is made primarily in the orange colour 

Orange is a colour which is strongly associated with being energetic and vigorous. It also grabs attention. According to our research, people who were shown a splash of orange colour described their feeling as mentally uplifting, happy etc. It is also associated with beautiful pleasant autumn evenings, playfulness, the refreshing and tangy taste of orange, vibrancy etc. Shoppers associate orange with great value-for-money products/ services. We also used the colour blue which is associated with opportunities (open skies) and mental calmness. 

A section of the page designed to look like a 3d page for extra attention

We divided the landing page into two sections or what appears like two pages. One section (part of the same landing page) is made to appear like it is being projected in 3D at the viewer. The other part of the same page appears like a large background page which occupies the full screen. The two pages are separated by the use of a “virtual shadow” cast by the 3D page on the larger background page. The 3D page is also made of a lighter and brighter shade.

As aforesaid, landing pages are very important in terms of conversion of the potential customer to an actual customer. The actions taken by a website/ web address visitor on the landing have a direct bearing on the revenue. This landing page is specifically designed to be the follow-up act to why the user/visitor landed on the page. We offered something unique with a projecting out at the user as a 3d page. The 3 d effect of the page was created by use of the shadow of the page that is cast in the background page. 

The first line includes “Home”, “About”, “Pricing”, “Product”, “Blogs”, “shopping cart” and a Call us on “1….” Number

We designed the landing page to convert the visitor to a customer. The first line of the landing page has all the necessary information that the user needs to decide on his or her purchase. It also has a link to a helpline which encourages the interested, potential customer to make a call. 

The pricing information, shopping cart etc. is also made available to the potential customer. He or she can also click on blogs to know more about the products/ services offered. 

The Call-to-Action button which says, “Schedule Meeting”

Before making the purchase decision, the customer might need to schedule a meeting with company personnel. To take care of that particular need of the potential customer, we put a button with a link with which he or she can schedule a meeting with company personnel. The meeting has both on-site and online options. 

“Next Generation Hiring solution” on the second line of the 3D page

Our client intended wanted a unique positioning for his services. In advertising parlance, the word, positioning, refers to how the product or service is positioned in the mind of the customer. To have a unique position in the customer’s mind, the product or service also needs to be distinguished from its competitors. “Recruiten’s” unique positioning is that it is a next-generation hiring solution.  

In the current product/service parlance, a next-generation product/service is considered to be an improvement over the past generation. It is considered an acceptable fact that a few generations of improvement of the product or service make the older version of the product/service obsolete. This is the primary reason that we have focused on the words, “Next generation”. We have also put it in the second line of the 3D section of the landing page for it to get the attention of the website user/ potential customer.

A blue “Rope tangle” animation to the left of “Next Generation Hiring”

A “red imperfect circle” animation to the right of “Next Generation Hiring” which resembles a Halo

We used a very subtle animation from left to right to send a very strong message to the potential customer/website user. The “ rope tangle” animation represents the problems that the potential customer/website user might have in his or her life before experiencing the “Next generation hiring” services of “Recruiting”. We used the fact that the English language is read from left to right. The red imperfect circle, Halo-like animation represents the satisfaction that a customer of “Recruiten’s Next Generation Hiring” services would experience.

The use of animation for advertising is getting increased acceptance in web-based promotions. Animations can create a reality where anything is possible. More importantly, most grown-ups have a very happy childhood association with animation. According to research, a customer being in a happy state of mind is a significant factor in customer conversion. 

“Search jobs by the field of study and locality” Dialog box

This is an indication of the specific services that are offered by Recruiting. A candidate can search for jobs based on his or her field of study, location etc.

“Enterprise Job Board”, “Candidate management”, “Team collaboration”

This is another part of the page that gets into the specifics of the services offered by “Recruiting”. Each of the descriptions is connected to more information which is connected to payment gateways. These buttons can also lead to a purchase. During this page design process, we have always kept in mind that this landing page’s KRA or key result area is conversion. Therefore, we have placed links to information buttons which may also lead to a purchase. This is more of an implicit CTA or call to action button rather than a very direct CTA or call to action button. 

The bottom of the 3-D page has two images and a touch of animation. End-to-end Hiring process + Image of an anxious, stressed candidate + Image of two people sitting facing each other and exuding a sense of relaxed, calmness. The red, “Halo-like” imperfect circle 

The bottom of the 3D projected page once again shows a series of photographs which once again communicates/ reinforces the positive change that the services of Recruiting can bring about in a person’s life. The entire series is designed to synergistically communicate positive change.

A person is shown alone in a slouched posture, working on making an application. The next picture shows two people with positive body language. The second picture is also punctuated with the “Halo-like” red circle to hint at the positive change brought about by Recuiten’s services. 

The section of the landing page that looks like a larger background page 

The 3 D page is designed to grab the attention of the website user. The section on the same page which looks like a background page is designed to reinforce the information and provide more details. 

The background page starts with “Enterprise Job Board”, “Candidate management”, “Team collaboration”

This is a repetition of the same section on the 3D section of the landing page. This is also linked to more information, payment gateways etc. This reinforces the information in the 3D section of the landing page. The “Next Generation Hiring solution”, blue “Rope tangle” animation to the left of “Next Generation Hiring”, and the “Halo-like red imperfect circle” animation to the right of “Next Generation Hiring” are all repeated to reinforce the message about how its service positively impacts a person’s life.

“Redefining the job application process” along with a picture of a handshake

This is put on the section of the landing page which looks like a larger background page to send a positive image of successful recruitment. This was designed to appeal to the recruiting company as well as the job seeker. 

What our clients say about us ?

According to our research, landing pages which have positive customer reviews have higher conversion rates than landing pages which do not feature customer reviews. In the pre-internet era, consumers would ask their friends, relatives, peer groups, etc. for opinions, and recommendations before making a purchase decision. In this internet age, customer reviews are considered to be the accepted social proof.  

Register and get 30-day free trial

This was done to encourage the customers to register. The potential customer is enticed with a gift (free 30 days trial) as an incentive to register. We put this o the section of the page that was designed to look like a larger background page as this takes the engaged customer closer to conversion.

The site, More, Legal, Follow us in the last panel of the “Background page”

The additional information regarding the legal matters, social media presence etc. of Recruiting was put at the end for additional information to the already engaged customer/ potential customer.

We made it a point to test the loading time of the page

Better conversion rates lead to higher revenue generation. This landing page was designed with carefully planned, advanced UI/UX design. It is said that one does not get a second chance to make a first impression. A great landing page has to make an impact on the user within 50 milliseconds. We tested the loading time of Recruiten’s landing page to ensure that it loads quickly enough to make a great impression on the user within seconds. This is very important as it results in higher conversion rates. 

Conclusion

The recruiter’s landing page was tested repeatedly to make it engaging and user-friendly. Apart from loading time, the media, keywords, links etc. were also tested repeatedly. All broken links were repaired. A personalization and positive vibe of the page were prioritized to enhance conversion rates. The call-to-action buttons were strategically placed by providing specific information. The message of the page was kept unified and simple to keep the website user/potential customer focused. Home pages usually have an overload of information but a landing page just focuses on the conversion of the potential customer to an actual customer. Creating a great UI/UX design entails detailed market research and meticulous implementation. This pays off in the long run with much higher conversion rates.

The post Recruitment Landing Page- Website Design appeared first on Launch Your Business.

We used a Hero Image 

In online marketing parlance, a Hero image is that large, striking image which announces the offerings/ intentions of the business to the potential customer in a very loud and clear manner. People are mostly used to hiring cars, vans, SUVs or buses. However, a Minibus is a unique ride. The Hero image of the Pop’s minibus rental business’ website goes directly into instilling into the user’s mind what travelling by minibus looks like to the onlooker.

Tried making Minibus travel a part of the perceptual set of the consumer 

Perception is the unique way an individual sees and interprets the world around him or her. It is influenced by his or her upbringing, experiences, society, religion, faith etc. he or she belongs to. There are many factors which influence a person’s perception. 

It is an automatic and subconscious process. The perceptual set definition is this automatic reaction of an individual to notice relevant things and ignore or dismiss others. The most important part of marketing the Minibus rental to potential customers is to make the Minibus travel a part of their perceptual set when it comes to their choice of a mode of transport. A product needs to be part of the perceptual set of a customer. 

Our research found that a minibus can be the standard choice for a customer when it comes to day trips, picnics etc. but it can also be positioned as a great mode of transport when it comes to airport transfers, seaport transfers etc. The minibus is a very spacious means of transport. Having a vehicle which gives a person a lot of space has its very own feel-good factor which translates to great mental health benefits. 

However, the Hero image of the minibus is used to address the most important part of the perception of the mode of transport. The vehicle of transportation used by a person is unconsciously perceived as an extension of his or her personality. This is the reason why we used an image of a Minibus which looks like a very acceptable, imposing and normal way of transportation. It answers the fundamental question in the potential consumer’s mind about travelling by a rented minibus. The first thing he or she wants to know is how is he or she going to be perceived when travelling by minibus by a third person. The Hero Image is specially designed to influence the perception of rented minibus travel in the potential consumer’s mind. It reassures the potential consumer that he or she is going to look good to the third party when he or she is travelling by minibus. The brain processes the information it receives through sight, sound, smell, taste, touch etc. to enable the human mind to perceive the stimulus. The brain does not take the world at face value. 

A great example of this is that the eyes send an inverted of the world to the brain. The brain turns the image around to help us perceive the image properly. Another example is that human beings can see their nose. However, the brain chooses to ignore this image as it is perceived as unimportant. 

Hero Image features a new, shiny, very well-maintained minibus

The Hero Image Minibus is in the colour of an acceptable formal suit. It was intentionally not colour composed with a Minibus in a jazzy, loud colour. The imagery is used to break the pattern of minibus travel being only for fun. It is said that colours influence thoughts. Thoughts become things. Therefore, by adding the two aforementioned statements, we can conclude that colours have a profound influence on human minds and can translate into action. The colour grey brings out emotions of seriousness, neutrality, and balance in human beings. It has a grim feel to it and is by no means a colour which represents any kind of frill. In one word, it is a no-frill colour. It also represents maturity, responsibility, dependability and formality. The point of this minibus Hero Image is to establish it as within the perceptual predisposition set when human beings think of travel rather than for special occasions.

Hero minibus stands out with great clarity

The Hero metallic grey-coloured minibus is depicted as the king of the road. It stands out in clarity and the other aspects of the image are slightly blurred. As aforesaid, the vehicle a person travels in is perceived by third parties as an extension of his or her personality. Therefore, the personality of the Minibus in the Hero image has been made heroic.

The rest of the image shows the speed with which the minibus is moving

The background of the image includes roads, small hills on the side, and open skies. The background has been optimized to show the fast movement of the king of the road, the Hero of the image- the minibus. It instantly answers the question in the potential consumer’s mind about the speed of minibus travel. It is depicted as a fast mode of transport.

The image of the minibus is also placed in such a way that its highest point is slightly higher than the hill on the side of the road. This is to further reiterate the fact that the Minibus in the image is the king of the road. This “King of the road” personality is something the potential customer will acquire when he or she is travelling by Minibus.  

The background of the Hero image has mountains and greenery 

The background of the Hero image has greenery along with mountains to project an environment of freedom. There is something a Pop’s Minibus can provide that a car, SUV or van cannot provide. A Pop’s Minibus carries passengers with a seating capacity of about 10 people in a very spacious, free environment. The greenery on the side of the road, the small hill, and the open skies at the top are carefully designed to give the website user/ the potential customer a sense of freedom that only Minibus travel can. 

A large bus usually carries many passengers and there isn’t much face to face-to-face interaction between the passengers at the front of the bus and those seated at the end of a large bus. However, a minibus offers excellent space for the passengers as well as the opportunity to travel in a small interactive group. It offers the best of both worlds which other means of transport cannot.

Where you might need us, explains the USP of the service

The utility and the availability of the Minibus rental service are explained through this question and answer. After bringing the Chauffeur driven Minibus rental service into the potential customer’s perceptual predisposition set when it comes to renting chauffeur-driven vehicles, this question, answer and pictorial set answers another valuable question in the potential consumer’s mind. 

This question, answer and the pictorial set was designed to serve multiple purposes. It answers the question about where the potential customer may need the service and also gives a hint about the availability of the service.

Where might you need us? Airports

The picture which accompanies/explains the service of Pop’s minibus at airports features a man with his legs stretched out in a lounge. It is also a hint that Pop’s Minibus service offers a very spacious mode of transport. The spacious mode of transport offered by Pop’s Minibus service is very relevant to airport transportation as people tend to carry a fair amount of luggage for holiday or leisure travel. However, the more important point that this picture/imagery tries to make is that Pop’s minibus service is also relevant to the business traveller. The image is of a man who is professionally dressed in a shirt and trousers and is relaxing at the end of a day’s work.

Where might you need us? Seaports

The seaport image was also specially chosen to appeal to the leisure traveller. The camera for this pic was made to pan out at a seaport and absorb the relaxing vibe. A minibus service is closely associated with fun, leisure travel. So, we did not stress the availability and the need for the service near the Sea ports. 

Where might you need us? Tours

A simple picture of a bus was put in to communicate the need, utility and availability of Pop’s Minibus service for tours. The simplicity of this communication is that a Minibus service’s relevance to tours is very obvious and well-known. This connection does not need much pushing.

Where might you need us? Day trips

What is a day trip? A day trip is a single-day trip in which a person visits a place and returns on the same day. The connection between day trips and booking a chauffeur-driven Minibus was highlighted with an image which gives the impression of style and speed.

USP Where you might need us and the answer, pictures are strategically placed 

The pictures are placed strategically at two points- below the Hero Image and in the top-right-hand corner. It is a very important part of communication with the potential customer. This is the reason why it is strategically placed at two points. The entire set is also designed to serve as a CTA or Call To Action. If the potential customer/website user clicks anywhere, it will lead him to more information on the specific advantages of booking a Pop’s Minibus for a day trip Seaport or Airports or Tour. Clicking on these will further lead to payment gateways etc. where he or she will be able to quickly book a Pop’s Minibus service.

Location information is given in the Right-hand panel from top to bottom

The location information regarding the service is very clearly displayed with the help of a map which is also labelled.

Why choose Pop’s Minibus service?

The advantages of a Pop’s Minibus service are displayed in the panel

• Prices to suit all budgets. The potential customer is reassured that Pop’s Minibus service can be suitable to his budget. 
• The border-only picture of the globe is used to hint that it is a world-class service. 
• All the Minibuses service is prompt and reliable, clean, Air-conditioned and 10 seaters.
• All the drivers are police verified, and Bristol City Council Approved.

Through this specific communications panel, Pop’s Minibus Service’s potential customer/ website user is reassured that all the service touch points and facilities are well taken care of by the service provider. The reliability of the Chauffeur is also displayed in writing. Their credibility is verified by the relevant public authorities including the police.

We are available 365 days per year message at the bottom of the page

The potential customer/ website user is made aware that it is a service that is available throughout the year. It is an assurance regarding the reliability of the service in terms of availability. Humans are a creature of habit. Humans usually do not want to get into a habit they cannot maintain. This is the primary reason for the reassurance regarding the year-round availability.

Call to Action button 

This is a visible Call to action o CTA button which is linked to specific details of the service, payment gateways etc. The potential customer or website visitor or website user can make a payment and book a Pop’s Minibus service. 

Home, Experience, News, About Us, Jobs, Contact and link to social media platforms

Social media presence is very important for a business or service in this cyber age. This is the reason why the links to the major social media sites about Pop’s Minibus service are placed on the first page itself. 

Navy blue was used as the background to the USP Message “Where you might need us?”

The service is focused on Great Britain. The country has a rich Naval History. The colour, Navy blue was worn by the Royal Navy. The colour has been hammered into the system of the British people through the ages. The colour is reliable when it comes to marketing in Great Britain. When Roger Moore was introduced as the new James Bond in 1973, the producers introduced him in a Navy Blue Overcoat. The colour is a no-brainer when it comes to the British market. Britain’s most popular Hero since 1962, James Bond, is the Commander of the Royal Navy in terms of his military rank. 

The website is done on a blue palette

The colour blue is closely also associated with the emotion of intuition and inner peace. The website background, borders etc. are designed with different shades of blue. According to research on mental health, aggressive people have been known to calm down after spending time in a blue room. This gels well with Pop’s Minibus service. The subtle communication is that spending time in a Pop’s Minibus will also result in a happy, calm and comfortable state. 

Conclusion

In this digital age, the average website visitor gives a few seconds to a website to engage him or her. If he or she doesn’t find anything unique, he or she just simply goes to the next website. Therefore, the Pop’s Minibus website is strategically UIUX designed to engage the user. The website is a result of the proper implementation of the findings from intensive market research. A great design team headed by an experienced, result-oriented team leader was assigned to develop the Pop’s Minibus website. The focus was on consumer engagement and subsequent conversion. 

If Pop’s Minibus service can satisfy consumers, the website and the service will create the perfect synergy. This synergy will result in customer loyalty and years of profit. The CTA or Call to action was made instructive to lead the customer to make a booking. The website links were tested by an expert tester. All broken links were repaired/ replaced. We also ensured that the page loads very quickly. This type of initial research, planning and implementation is a sureshot strategy for success.

The post Designing mini bus website in the most efficient way appeared first on Launch Your Business.

Starts with Shop, About, Green Shelob, Contact, Cart

Each client needs a unique path for their web promotions. The name Green Shelob is about the empowerment of women in a very modern and libertine way. The Green Shelob to many is a symbol of a mighty, liberated woman. 

She has a certain cult following. There may be many website visitors who would not know her before visiting the site. Therefore, to make the website’s intention clear to all visitors, we got straight to the point in the first line. We put links from left to right with the words “Shop”, “About”, the logo of “Green Shelob”, “Contact”, and “ Cart” in the first line itself. We communicated that it is a shopping site and offers “Green Shelob” branded products. Make sure you get a good Web Design Woking.

The creation of the Green Shelob logo

The mythical Green Shelob is associated with a wild feminine form, a spider with an insatiable appetite etc. The colour combination for the logo was primarily green and light blue. Green is associated with nature, mother earth etc. while the colour blue is associated with the open skies. Therefore, the logo was meant to represent a very powerful form of nature in a very unorthodox and opposite way. We see the greenery under the blue skies. However, in the “Green Shelob” logo, the greenery is on top while the blue skies are at the bottom. 

The tagline, “We started the game around (the) right (time)” 

The Green Shelob brand is about feminine power in a very unorthodox and almost opposite way. Therefore, a kind of double-meaning tagline was used. If the words outside the brackets, “We started the game around right” are read, it comes across as a bold statement in the form of a rhetorical question which refers to the wild, powerful feminity which can be a game changer. 

If the tagline is read along with the words in the bracket, “We started the game around the right time”, it sort of implies a statement that the time for the powerful, liberated feminine power has come. 

The Hero image of Multiple coloured boxes and a Woman taking a Jump

Multiple colours have been used by many corporates in modern times to represent the freshness of the thinking process, the introduction of a new paradigm of thinking etc. The red color represents excitement. The woman in the picture is taking a leap of faith into the particular paradigm of thinking.

A Hero image is usually the largest picture of the website and is placed at the forefront. The Hero image communicates the nature of the website’s business or service in a nutshell. On the Green Shelob website, the hero image communicates the immersion of the woman in this new thinking paradigm.  

It is also created in a fun tone. The reason for this is that it is a dilletante website. A dilletante is a dabbler who does things for fun rather than as a profession. A dilletante does not study a topic to delve into the depth of the topic. A dilletante’s interest is largely for the sake of fun, entertainment etc. rather than a sombre commitment. The yellow colour has been used to represent the youthfulness of thinking. A dilettante explores things with a light, fun-seeking mindset rather than in a hard, serious and professional way.

Therefore, the Green Shelob dilletante website’s brand personality is not like the mythical feminine monster. It is as if the Green Shelob website’s brand personality is playing the mythical feminine monster for the fun of it. 

Image of an exotic, beautiful woman smelling perfume from a fancy custom-made bottle 

The woman in the image is taking pleasure in smelling something pleasant from a custom-made bottle. This imagery is created to enable the website visitor to feel that these special products (like the one pictured) will make her at one with the Green Shelob brand. The product will make her feel special. A good Web Design Wycombe will be beneficial.

Image of some herbs rolled up on paper

The image of the “herbs” on what looks like cigarette paper is used to give an edgy, creative feel to the products as well as the website itself. Rolling some herbs on paper is a universally accepted imagery of a person who is letting go of her conservatism. It is an imagery associated with mental liberation. 

The images of “Ochre Melon” and “Crimson Fly”

The Green Shelob brand has ancient mythical associations but in a fun, dilletante way. The products like Ochre Melon and Crimson Fly have their unique mythical associations. According to archaeologists, rocks and minerals with iron content which have a coloured streak are known as ochre. According to historians, ochre products played a pivotal role in the lives of early humans. Crimson is associated with blood martyrs, the presence of the divine etc. From a scientific perspective, they have very distinctive geochemical fingerprints. Crimson is associated with qualities like humility, atonement, etc. The products sold by the website have an edgy and mystical feel to them. The unity of direction was intentionally created after a lot of research and development.

Where are you at? Let’s connect and Connect with us 

These types of brands and products have a cult-oriented following.

Towards the end of the website, we placed the “connection boxes” which would help in engaging the customer. The Green Shelob website sells its products and services to customers. The engagement level of existing customers is important for new products. Customers from across the globe can buy products online through the website. 

The UI/UX design 

In the cyber age we live in today, first impressions are everything. A website has to load, make an impression and engage the user within a few seconds. A striking first impression, interactive informative design, a carefully planned Call To Action etc. contribute to a great online presence for the business. It is even more important when a website is trying to sell website e-commerce. 

Conclusion

A thorough understanding of the client’s business is very important. After this, it is important to research for more information and answers to key questions. The next step is to align the planning to an implementation process with impeccable UI/UX design. There should be absolute unity between the brand identity, the website’s communication, the products etc. This was the process of creating the Green Shelob website. The result is customer loyalty which translates to more returns on investment for the business. 

The post Green Shelob- Dilletante Web Design appeared first on Launch Your Business.

We have designed a photography website, and here we will discuss with you in detail about our approach:

We had set apparent goals.

Before we started creating a website, the first thing that we did was set up a clear goal. We tried understanding what our client wanted the website to do for his business. Is it that you want to attract the attention of more clients? A bit of both? This helped us in choosing the right image, and we were also able to organize them better for the site. We have used the same website to display the different types of photography. But we ensured that we drew a clear distinction between the different themes. We have also created multiple galleries. 

We have included the best photographs of our clients.

We first decided on the collection of the works that our client would want to be displayed on the website. You should remember here that unlike your Instagram account, where you have all your photographs displayed, you should only have your best work on your website. It should have representative pieces of each category. We made sure that we chose quality over quantity. We did not include more than 25 pictures in the gallery section. It is highly recommended that you should ensure that your visitors leave the site curious rather than being overfed.

We designed a layout for the website.

The layout is a very important element of a website. Therefore through the photography website, we ensure that the best images of our clients are at the centre to get the attention they deserve. We, therefore, went for a colour scheme that is highly refined and there is a minimal amount of hues. We used the white colour on the background so that your design stands out. We selected a display that would fit the dominant format of the pictures. You can opt for long scrolling in case you take several vertical photos and grids for the horizontal ones. 

Choose the perfect template.

We designed some professional photography design templates and selected one from among those. These have been created with the specific needs of each photography genre; therefore, some of the sections and tools are already included in the genre. These templates are free and customizable, from the header to the footer. The website should be able to tell your story from your perspective.

Even if you plan to create a photography website from scratch, you can browse through our best photography website templates. This will help you to get a good idea. 

Add the right pages

Then we created the architecture of your photography website. This included the pages that our client wanted to include on the website. We also decided on the place where it would be located. We, however, included only a few pages. Instead, we focused on the must-haves.

Homepage 

This is the page where you put yourself and describe what you do. We included both written as well as visual content here. This is because, apart from visuals, it is also essential for the visitor to go through some narratives. For example, if you display a beautiful landscape image on your homepage, you also have to use words that will make it clear that this is a website relating to photography and that it is not a travel agency. Therefore, we have created a large photography logo that is legible on the homepage, and the visitors know exactly who you are, what you do, and where you are located.  

Moreover, we have also included a navigation menu on the website so that the visitors can easily transition from one page to the next and find the content they want. Depending on the website’s style, you can choose a navigation bar at the header of your site, or if you want, you can also use a collapsed hamburger menu that will provide you with more room for visual content. 

Gallery 

This is the core of your website, where visitors can check out the different photographs. Therefore, you need to choose carefully the online tool you will use to build this. We used a gallery that would allow our clients to have complete control over their pictures and how they would want to showcase them.

This way, you will be able to set the quality and sharpness for every image. This will ensure that the visitors see each of these images exactly how they have planned. Moreover, we also selected a customizable layout. 

The Pro Gallery also comes up with several options to help enhance or promote the photos. We also protected these photos by preventing any downloads. Apart from this, we have also added a share button to help you spread your talent across all social channels. Moreover, the Gallery allows you to upload videos and text. This adds a greater variety to the final result.

About Me Page 

This is the page where people come to know who you are. Indeed, you need not mention here the day your uncle from London offered you your first disposable camera. Your visitors would rather be more interested in the philosophy of art and life. It would be best if you also let them know about your technique and also the place from where you draw inspiration. It is always good to use first-person over the third. This makes things a little more intimate. The readers will be more interested in getting in touch with you. We also included a picture of our client along with his CV. This will show who you are and will also amplify your brand. This is one of the most important things you need to do when creating a photography website.

Showcasing the work to the client

Like most photographers, our client also does a lot of work on commission. People feel much more confident when they see the work that you have done for your previous clients. Therefore, we added and displayed the previous projects of our clients on the photography website after taking permission from our client. We created stand-alone album sites for our customers. The photos he had captured were displayed in a stunning layout and were branded with the required information. 

Contact information 

We also ensured that our customer’s potential clients can get in touch with him by providing some of the most basic contact information on the website. These details included his name, email address, and phone number in the website’s footer. If you want, you can also create a dedicated contact page. This will ensure that the visitors will get all vital information. A contact form is also a great addition that you might like to consider. This will allow the visitors to message you directly through your website. 

We also added an app that will have the updated calendar of our clients. This way, the potential clients know when he is available for a shoot. There is also an option to pay and book online. Therefore, he will no longer have to answer calls and reply to emails. His hands will be free to take beautiful pictures.

We also provided an option where the user can connect to the social media channels on our client’s website.

This will allow the user to share the photos of our client on Instagram and other social networking channels. There are more than 500 million daily users on Instagram alone. Social media is the easiest and the most inexpensive way that will help you to get your name out there and will also help you to attract new clients. We ensured that the social bar is visible on the website and will have a link to all your profiles. The visitors will be able to locate it just within a few seconds. We recommend you display the bar either in the website’s header, the menu, the footer or as an anchor on the side. You can also enable the sharing option in the Pro Gallery. Nothing can build your reputation more than sharing your work across several social media platforms. We also put the website’s domain name at the top of each social profile to ensure that the social fans return to the professional site.

We made the site easy to navigate.

This is an essential thing for all photography websites. If the website is not easy to navigate and the visitors tend to feel lost even for just a second, they will, in all probability, close the tab and will never come back. To avoid this, we ensured that the website had a straightforward way to move to another page or even return to the homepage. We have kept a fixed menu on the whole site that will allow visitors to navigate easily from one page to another.

It is crucial to find the right tone.

The visitors will, in all probability, reach your website with a predefined idea about what they expect from your website. In most cases, photographers who work within the same genre or style follow similar guidelines on their portfolios. Therefore, we researched before settling on a layout or colour scheme. This way, you will be able to understand the visitors better and see how you can make the most out of every element.

We added some movement to the website.

Motion has been regarded as one of the biggest photography website design trends. Therefore, we added some short video clips to the main Gallery and used a video on the homepage. This significantly improved the engagement of the site. If you want, you can also add some movement to the site by incorporating specific interactive hover effects and subtle animations on the images and the website’s text.

Conclusion

We have created a website that is a beautiful combination of composition and aesthetics. We have thus been able to create a beautiful online portfolio.

The post Designing a photography website appeared first on Launch Your Business.

The EV industry is also seeking to make inroads of its clean energy concept into modern homes. 

The conceptualization of the EV accessories website

The varied spectrum of the colour green was used to denote clean energy, green energy, etc.

The green colour was used with a palette effect. The palette started with a light shade and moved to a darker shade in all photographs. This particular colour scheme resembles the filling of a tank with green energy. It is a visual message to the website user about the fast movement of the industry.

The Hero image features a futuristic car. 

A large Hero image was put at the top of the informative part of the page to simplify communication. A Hero image is an image that communicates the nature of the business or service of the firm in a nutshell. The Hero image focuses on a futuristic car from a perspective of a car owner who is recharging his futuristic-looking car. 

The Hero image focuses on the futuristic car and the high-end technology gadget or accessory that is recharging the car. The image of the car is unmissable as the website user will look from left to right. 

A wide range of EVs was shown to show the diverse capacity of the company when it comes to EV accessories. 

The EV industry has made an impact but is still relatively young. According to research, a wide product range is an essential focus for the modern electric vehicle customer. The website features a wide range of electric vehicles, from scooters to futuristic cars. You should get the best Web Design Waltham.

The colour blue was used to denote high-end technology 

The colour blue has always been very closely associated with technology. Deep blue, electric blue, and Cyan are the most predominant colours in the technology sector. According to research on the colour coding used by the top 100 technology firms, the colour blue in its various shades was a common factor.

More than 50 per cent of the top 100 technology companies had blue and or black in their brand logos. Blue has been a perennial choice in corporate branding and continues to be so. The blue tones got funkier and brightened as the technology sector emerged in its dominance—the conference halls and laboratories. The bright blue gel-like colours now represents cutting-edge, modern technology. 

The colours blue and shades of green were combined in the Hero image to communicate the synergy between cutting-edge technology and clean energy vis-à-vis synergy with Mother Nature. 

The combination of colours acts as a flag for product freshness and the unique combination of the EV industry. The gel-like blue, bright blue colour and the palette of different shades of green add a certain trendy zing to the website, which is also in sync with the trend of the EV industry. The contrasting background of the colours attests to the edgy, creative and confident thinking paradigm of the EV industry.

An image was also included to reassure the traditional change-resistant consumer. A traditional picture of a refuelled car was also used for the more tradition-minded consumer. The only change is that the EV was being charged and not refuelled.

The hit of a combination of bright colours to a solid base colour conveys this message. In one of the pictures, green (border), red (tail lamp of the car) and blue (charging unit) are used to create an attention-grabbing, vibrant image. 

There is a concept of perceptual predisposition in product marketing. The tradition oriented, the change-resistant customer was also given something he is used to. This was done to reassure the change-resistant customer that the basics of the industry have not changed except its upgradation to clean energy and higher levels of elegance and sustainability.

The Hero image also features the open skies and a dash of greenery under it to communicate the closeness of the entire concept of EV with Mother Nature. 

The Hero image also included treats for nature lovers who are also fond of cars with cutting-edge technology. The image also features a dash of green and open skies, which correlate the image with Mother Nature. The innovation is combined with sustainable transportation.

The Hero image also includes a call to action.

The nearest button, “View all”, for the range of products. After impressing the visitor with the image of the futuristic car, and the high-tech charging station, a view of all the products that are being offered is made available at the nearest click. The product range can also have individual buy buttons for a seamless call to action.

The end of the website seeks to engage customers.

It entices the website visitors with the promise of more information to decorate their homes. The clean energy concept is relatively new. According to research, consumers are hungry for information on sustainable energy. The page also offers information on a renewable energy future for homes. The website visitors will likely be upwardly mobile, progressive, cutting-edge technology lovers. Therefore, providing more information, options, products, solutions etc., based on sustainable energy is a worthy investment.

The critical question, “Why Hirwa EV” is both raised and answered on the website

In addition to menu items, the website also leads the visitor to an answer to a critical question that they might have as a potential consumer. The answer to the question, “Why a call to action also follows Hirwa EV”. The website tries to focus user intent on making the purchase decision. After a user explores the products, they are lead to the next logical step to make a purchase.

All the clicks lead to a Call to action and a payment gateway

The images and the clicks by the user all lead to a Call to action button

·         ORDER YOURS

·         NEW INVENTORY

·         BUY NOW

·         USED INVENTORY

·         TEST DRIVE

The use of block capital Call to action makes it enticing and authoritative. They are also placed near an image where a user’s sense of enquiry for information will lead him to. The website uses strategically placed CTAs to optimize customer conversion. 

UI/UX design is used to keep the customer engaged.

The window of opportunity for a website to make an impression on the customer is less than 4 seconds. This is why UI/UX design keeps the customer engaged. The UI/UX design is optimized for the customer profile of the EV industry. This leads to the websites retaining the visitor’s attention. This results in a high customer engagement and conversion ratio. 

UI/UX website design based on our research in the EV Industry

The market research gets us a detailed customer profile. The brand message, the website’s communication, and the call to action are aligned to provide a single unified communication giving the customer every reason to choose HIRWA EV. The integration is possible due to the ground-up approach, which starts with market research.

Conclusion

The specific research-backed UI/UX design leads to increased customer engagement. Increased customer engagement leads to better conversion rates and more revenues. If the business is handled correctly, it will lead to greater profitability and higher returns on investment.

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We were consulted to create a website to give our client a fabulous online presence in the event management business. The website was also designed to showcase his event promotion capabilities and generate more business. 

How the website for the event management agency was created

Thorough understanding of the client’s business went into the conceptualization of the website 

To create a great website, it is essential to understand the exact nature of the event management agency business. What is the client’s motivation for organizing the event? What does the client want to organize for the event? What is the message that the client wants to communicate in the event? What is the client’s takeaway from the event? 

Started with a Hero image: 

We put an attractive “Hero image” of high resolution in a color tone that was different from the rest of the website at the beginning of the first page. A Hero image also announced that our client is UK’s best event management agency.

What is a Hero image? A Hero image in the cyber world is an idea that announces the nature of the business or the service rendered by the owner of the website in very loud and unambiguous terms. This Hero image was in black and white, contrasting the colors of the rest of the website. This automatically focused attention on the Hero Image. The Hero image should be the numerous attendees of an event and the rock star who was the attendees’ focus.

According to research, most people fantasize about being treated like a rock star. The term rock star is not to be taken literally. Any person delivering any communication at an event would like to have the admiration and undivided attention of the attendees, similar to a rock star. They would also like the attendees or the audience to be in sync with the rhythm of their communication like a rock star.

Hero image and the other images of the events also included the target audience

In any business, the end customer is the key. The end user of an event management project is the satisfaction of the target audience. The assembly of the target audience and their satisfaction with the event will generate revenue for the event management agency. 

The photographs of the various events and the pictures of the target audience thronging to the events in large numbers showed the capability of the event management agency to attract the target audience to the desired location. Make sure to get the best Web Design Sutton.

 Showcased different types in varied settings and conditions. 

We also showcased different types of events that the agency is capable of organizing. One event photograph was under the open skies. Another event photograph showed an event in a room. The lighting conditions of the different events were intentionally chosen to be different. This showcased the range of events the event management agency could organize.

 Just below the hero image, we put a picture of professionals planning an event 

A picture of creative professional planning an event was put in to showcase the detailed planning capabilities. It also communicated that the event management agency could deliver an event from point A to Z, Starting with the planning and conceptualization stage. The ability of the agency to convert invitees to attendees with intricate A-to-Z planning was also showcased. The event should provide value to the attendees. If the event offers an excellent deal for the time and or money of the attendees, the conversion ratio of the invitations sent out to the actual footfall of the attendees will be perfect. This requires a very intricate understanding of the mind of the target audience. Once an event management agency can figure out the target audience’s mind, they will be able to place rewards and motivations for the target audience to attend the event.

Different brands and numbers were put in to showcase the proven track-record 

The numbers of clients, different brand logos of clients, etc., were showcased to display the varied experience of the agency.

Thought process that went into the design of the event management agency website

A wide range of pleasing colors, along with the black and white hero image colors, were used to communicate the intensely creative capabilities of the agency      

The use of a wide range of colors stimulates the brain of the viewer, and it also communicates different thinking processes and moods. Once the target audience’s motivations are understood, the event management agency has to find a plan to organize the event, enabling the event to happen smoothly and without any glitches. 

A client testimonial spoke of the client satisfaction that the event management agency is capable of delivering.

A testimonial from a happy and satisfied client was also included. In the yesteryears, people used to ask friends and family for the feedback before making a purchase decision. This is called social proof. In this cyber age, consumers look for online feedback from other customers to make a purchase decision. The client testimonial is meant to act as social proof for the website visitor.

The differentiating factor which sets this event management agency apart from its competition was also communicated in one word                                                  

Human beings love memories. The capability of the event management agency to create an event that would last in the memory of the audience or attendees was communicated in a simple and powerful one-word message. The message was put in the end to make it last in the viewer’s memory.

The navigation of the website was also checked and put through a test-run

The navigation of the website was made to enable seamless browsing. It was also a test run to ensure that all the tools, faculties, etc., were in the right place. Nothing was left to chance.

Great first impression

Research shows you only about 50 milliseconds to 4 seconds to create a great online impression. The UI/UX design enables the creation of great first impressions. An excellent first impression is the backbone of your online presence.

 UI/UX design enables great User Engagement.

Properly planned and implemented websites with UI/UX design can help you grab your potential customer’s attention. In the potential customer’s mind, high-quality UI designs are closely associated with product quality. The UI design is the first brand ambassador of the product or service. 

You can design a suggestive, instructive call to action that the customer will follow happily. According to research, the happy emotional state of the customer is an integral part of their purchase decision. 

Conclusion: A great UI/ UX design is a worthy investment.A great UI/UX design can set off a chain of events that will lead to loyal customers. It can also provide valuable information regarding the user’s needs. You can get to the core needs of the consumer to sustain as well as grow your business.

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